Google Analytics: A Beginner’s Guide to Website Insights
What is Google Analytics and how does it work? What is Google Analytics and how does it work? Google Analytics is a free web analytics tool provided by Google that allows website owners to track and analyze various aspects of their website’s performance and user interactions. It provides valuable insights into how visitors find and use a website, which helps website owners make informed decisions to improve their online presence and achieve their business goals. Key Features of Google Analytics: Traffic Analysis : Google Analytics tracks the sources of traffic to your website, including organic search, paid search, social media, referrals, and direct traffic. It provides detailed insights into which channels are driving the most visitors to your site. Audience Analysis : Google Analytics provides demographic information about your website visitors, including age, gender, location, interests, and devices used. This helps you better understand your aud...